• Synergy Leasing – Knowledge of how to create synergism among tenants, that ensures a complementary offer for the customers • Globalization – Knowledge about how to adapt to a global meeting place concept to meet local culture and community needs and willpower to adjust the global concept to stay and continue to be relevant. • Customer Behavior – Knowledge of existing and potential customer’s needs, behaviours and aspirations to be able to help Ingka evaluate future endeavours and further translate insights into most relevant ideas