职位描述
WHAT YOU'LL NEED TO HAVE
• Broad knowledge of Marketing Communication in Retail
• Broad knowledge of media channels
• Broad knowledge of the Marketing creative and production process
• Good knowledge of Marketing Technology
• Good knowledge of Life at Home and Home Furnishing
• Broad knowledge of IKEA concept, brand objectives, values and vision
• Broad knowledge of IKEA tools, processes and cycles
• Good knowledge of digital and social media marketing
• Good knowledge of Ingka Group strategies, priorities and key process
• Good knowledge of the IKEA multichannel reality and online customer behaviours
• Good knowledge of operational plans and goals as well as follow up on KPIs
• Good knowledge of change management methods and tools as well as stakeholder management
YOUR RESPONSIBILITIES
• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Responsible for executing the consistency of messages, tone of voice and brand identity in marketing communication
• Responsible for effectively adapting global content locally
• Project lead local campaigns and content where necessary including creative briefing, creative review and production, managing budgets and timelines, agency management and campaign follow up
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
• Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.