WHAT YOU'LL NEED TO HAVE • Deep knowledge of budgeting for multichannel marketing • Broad knowledge of the development towards an Omni channel reality in Retail home furnishing • Deep knowledge of media landscape and interplay between paid, earned and owned channels, on and offline • Broad knowledge of Marketing Technology (e.g. DMP, DSP’s etc.) and other tools (e.g. econometrics) • Broad knowledge of IKEA concept, brand objectives, values and vision • Broad knowledge of IKEA tools, processes and cycles • Broad knowledge of Group strategies, priorities and business planning process • Good knowledge of change management methods and tools as well as stakeholder management • Broad knowledge of the IKEA multichannel reality and online customer behaviours • Broad knowledge of operational plans and goals as well as follow up on KPIs YOUR RESPONSIBILITIES • Act as a member of the Marketing Management team and proactively contribute the marketing plan and output in order to deliver to the common objectives and goals • Responsible for leading the Integrated Media team and driving the totality of the IKEA offering to the market through all paid media • In collaboration with the Communication team, manage the strategy, planning, execution and optimizing the use of owned, earned and paid media channels to maximize commercial impact, drive business results and improve cost efficiency of results • Responsible for managing local media agency relationships to meet Country Marketing needs and improve ROI of Marketing • Responsible for securing metrics to understand media performance, and identify needs and gaps (in cooperation with Insights team) to meet business and marketing objectives • Responsible for securing good media governance and accountability by leading the work with media agencies and key media and platform vendors • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact • Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA • Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar) ABOUT THIS WORK AREA We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.