职位概要： JOB SUMMARY: • 制定品牌策略与计划，为市场和销售各部门的落地执行提供策略方向指引。 Drive the development of brand strategies and marketing plans and provide guidance to cross functional teams for in-market executions. • 制定基于消费者洞察并符合品牌内涵和业务目标的产品计划。与消费者洞察、娱乐、餐饮、商品、酒店、城市大道、财务、收入管理等团队紧密合作，领导制定度假区季节活动计划和产品计划。 Lead the development of Product plans that are grounded by consumer insights and support the brand direction and business objectives. Lead the planning and development of Resort Experiences initiatives through a close collaboration with Consumer Insights, Entertainment, Food