职位描述
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
1. Responsible for full-year HC Content strategy and execution plan
2. Responsible for managing Douyin Partner to focus on content production and efficiency enhancement.
3. Responsible for managing QianChuan short videos to drive traffic for livestream and Dou-Mall, ensuring kpi delivery including 3s playing rate/CTR/CVR and media ROI (Qianchuan ROI