岗位职责 Job Description：


1.负责冰箱品类以及冰箱抖音直播账号在抖音平台的发展，制定清晰的发展和提升策略，管理和平台的关系和主导抖音平台的相关商业条款 / Lead Douyin Cooling category and matrix accounts development on Douyin, build clear development and improvement strategy for Douyin Cooling, manage the relationship with Douyin and Douyin partners including the commercial terms.
2.制定抖音冰箱品类年度/季度/月度/周度生意计划 (销售基础提升)，并充分与合作伙伴沟通和高效执行 / Lead annual, quarterly, monthly and weekly cooling business plan and building blocks design, and make sure communicate with partners sufficiently and ensure execution excellence.
3.主导抖音平台直播间营销计划，直播间玩法和促销活动设计，并充分置换平台资源并确保所有直播间的高效执行 / Lead the marketing plan, live streaming games and promotion design Douyin, fully leverage platform resource and big data to get disproportionately support from platforms, and make sure the excellent implementation.
4.优化和管理整个运营流程，并与营销、物流、BU等部门协调，实现高效运营 / Optimize and manage the entire operation process and coordinate with Marketing, Logistic, BU etc. to deliver operation excellence.
5.主导和***化抖音平台的内容，并不断优化内容运营***化流量 / Lead and maximize the e-contents, continually optimizing the operation of e-content and maximize the traffic.
6.管理DP（矩阵号）、进行数据分析、用户体验优化，提升消费者体验 / Manage DP (Douyin Partners) and live accounts, on site analysis, and user experience optimization to improve customer online shopping experience.
7.制定达人直播及运营策略，带领团队完成达人直播目标 / Deliver KOL live streaming strategy to achieve KOL live streaming GMV target.

专业资质要求 Professional Requirements :


1.本科及以上学历，电子商务相关专业优先 / Bachelor degree or above, major in E-commerce is preferred.
2.至少3年相关工作经验，必须具备抖音平台运营经验 / At least 3 years relevant experience in China ecommerce, must have experience on Douyin platforms.
3.熟悉平台活动和规则，熟悉抖音平台店铺运营策略、直播及营销玩法 / Familiar with platform activities and rules, familiar with Douyin platform store operation strategy, live streaming operation and emkt etc.
4.擅长数据分析，包括日常产品运营分析，流量及转化分析，营销策略等 / Good at data analysis, e.g. product analysis, traffic and conversion analysis, eMedia strategy etc.
5.擅长管理DP和矩阵号直播团队，具有团队管理能力 / Good at DP and live management, have team management capability.
6.良好的沟通表达能力，有责任心，思维活跃，有较好的逻辑性以及团队协作能力 / Have good communication skills, sense of responsibility, active thinking, good logic and teamwork skills.
7.具有较强的抗压能力和学习能力 / Strong ability to work under pressure and learn well.