职位描述
Trade customer activity planning and execution management
· Design customized activity plan and prepare by brand promotion calendar and campaign rundown efficiency.
· Deploy and monitor execution and evaluate result timely.
· Deep dive activities opportunities and issues to provide proposal to pilot.
· Work out sustainable development model based on review learning.
Instore roadshow and social seeding management
· Amplify brand message and knowledge to engage customers and consumers.
· Lead for brand content plan design on customized promotions such as instore events and social seeding programs.
· Monitor and evaluate results efficiency and timely.
Budget and spending management
· Manage budget and track the investment efficiency by providing tracking report and ROI analysis.
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