We're looking for a new colleague to focus on developing ZF product offering in Asia Pacific region to meet customer needs and grow market shares with End-to-End responsibilities. Your tasks: A. Product Portfolio Management * Define new-to-range program (in line with global product strategy), via gap analysis and market feedback, to be developed for respective region(s). * Manage product life cycle, including range extension, supersession and termination. * Implement product development process, lead and monitor NPI activities to ensure KPI targets are achieved. * Track and enhance NPI sales effectiveness. * Define product specifications, including packaging, label, appearance, inserts, etc. * Monitor customer requirements and competitor moves. * Carry out product benchmarking against market competition. * Maintain product-related data into Product Information Management System. * Assist in product information maintenance in ERP system. * Process enquiries from internal customers relating to respective product lines. Liaise with other departments where necessary to ensure fast response. * Support special projects, including coordination with cross-functional/ cross-regional teams and timely execution of resulting activities. * Work on customer/product claims in cooperation with Quality and Technical. * Create monthly report data pertaining to NPI tracking and relevant ongoing activities. B. Marketing and Communication * Collaborate with Sales, Commercial excellence, Marketing to support profitable sales growth * Collaborate with purchasing team to optimize product costs. * Collaborate with Engineering team to timely deliver NPI /resource program. * Carry out customer visits to obtain necessary market knowledge. * Communicate with data team to improve product coverage and product cataloguing system. * Prepare regular communication of new part number release(s) to data team for newsletter publications. * Communicate with marketing team to develop marketing communication tools, including leaflets, poster, demo-kits, videos when necessary * Deliver training to channel marketing team and sales on product unique selling points, benefits and advantages compared with competitors. Your profile: * Bachelor’s degree or above. Major in business administration, marketing, automotive relevant will be a plus. *